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Impact Story · Flagship
UntappedAfrica.
A mission-first platform that helps bring clean water to 500,000+ people across 8 African countries. Stories that move hearts — infrastructure that tracks where every dollar goes.
What they came with.
Untapped Africa had a world-changing mission but a digital presence that wasn't doing it justice. Donors couldn't feel the scope. Partners couldn't see the data. The site was costing them credibility — and donations.
They needed a platform where every page opened a window onto the work: the villages, the pipelines, the partners, the money flow.
- —Static site couldn't express 8-country scope
- —No way to show live infrastructure data
- —Donor conversion flow was buried and generic
- —Partners had nowhere to self-serve their pages
What I shipped.
I deployed the Impact Story framework — a mission-first storytelling engine designed to build trust, inspire belief, and drive donation action. Then I wired it into live infrastructure data via Mapbox GL so the scope of the work could literally be zoomed into.
Interactive impact map
Mapbox GL layer showing villages, projects, and pipelines across 8 countries. Zoom in on any project for live status, donor attribution, and photos.
Donation-first conversion
Every page ends in an action — donate, sponsor, partner, volunteer. Conversion flow designed around emotional arc, not just form fields.
Partner self-service
Partner organisations manage their project pages, updates, and financial reporting through a CMS that's simple enough that nobody needs Marc to change a headline.
Cinematic storytelling
Long-form editorial format with scroll-driven imagery, pull-quotes, and impact stats that reveal as you read.
The work.
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Homepage flagship
Project detail
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Dark mode
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Mobile experience
What shipped.
“Working with Marc was a fantastic experience. He delivered a stunning, user-friendly site that exceeded our expectations. He captured the heart of our mission.”
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