Service · Vol. 02
Marc Friedman
Est. 2018

InterfacesThat Convert.

Intuitive interfaces, grounded in research, built to move the number that actually matters to your business.

Taking bookings — Q2 2026Figma-to-codeResearch-led50+ interfaces shippedStart a project
UI · UXWireframes · PrototypesUser ResearchConversion-FirstDesign SystemsFigma → CodeAccessibility AA
UI · UXWireframes · PrototypesUser ResearchConversion-FirstDesign SystemsFigma → CodeAccessibility AA
01Who it's for

If users keep bouncing.

Most clients come to me because something measurable is broken.

Users sign up, poke around, and never come back.

Our best feature is buried three clicks deep.

Designers make it look pretty but ignore how it actually works.

I can't tell if our interface is the problem or the product is.

02What you get

Design services, delivered.

01

UI Design

High-fidelity interfaces grounded in your brand and tuned for conversion. Every state, every variant, every edge case.

02

UX Research

Stakeholder interviews, usability testing, and analytics review. I find the problem before designing the solution.

03

Wireframing + Prototyping

Low-fidelity flows turn into interactive Figma prototypes you can actually click through and test with real users.

04

Design Systems

Reusable components, tokens, and documentation so the design stays consistent as the product scales.

03The Process

Research, design, validate, ship.

I.

Research

I interview your users, audit your analytics, and map the friction points before touching Figma.

  • User interviews
  • Analytics review
  • Heuristic audit
  • Opportunity map
II.

Wireframe

Low-fidelity structure so we get the flow right before the aesthetics distract.

  • User flows
  • Information architecture
  • Low-fi mockups
  • Stakeholder reviews
III.

Design

High-fidelity, on-brand interfaces. Every state, every viewport, documented as a system.

  • UI design in Figma
  • Components + tokens
  • Dark + light themes
  • Accessibility AA
IV.

Validate

Interactive prototypes tested with real users. We iterate before a single line of production code is written.

  • Clickable prototypes
  • Usability testing
  • A/B test design
  • Dev handoff docs
ColophonStart here.

Make the interface
do the heavy lifting.

If your product is great but the UX is fighting it, that's a fixable problem. Book a call and I'll show you where.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.