Service · Vol. 10
Marc Friedman
Est. 2018

Service · Local SEO & Google Business

LocalSEO.

Dominate Google Maps, win the Local 3-Pack, and turn your Google Business Profile into the most productive page on your business. Real local visibility for service-area businesses.

Taking bookings — Q2 2026Google Business ProfileLocal 3-PackCitations + ReviewsStart a project
Google Business ProfileLocal 3-PackMap RankingsNAP ConsistencyReview StrategyService Area PagesSchema · LocalBusiness
Google Business ProfileLocal 3-PackMap RankingsNAP ConsistencyReview StrategyService Area PagesSchema · LocalBusiness
01Who it's for

If you serve a real area.

Service businesses live and die in the Local 3-Pack. If you're not there, your competitors are answering the call.

Customers can't find us on Google Maps.

Our competitor is somehow always above us in the Local 3-Pack.

We have 100 reviews but they never show up in search.

Half our locations have outdated info on Google.

02What you get

The full local stack.

01

Google Business Profile, fully optimised

Every field. Right categories. Right service areas. Right hours. Photos that convert. Posts that signal activity. Q&A managed.

02

Local 3-Pack ranking strategy

The map ranking algorithm rewards proximity, prominence, and relevance. We build all three — across your real service area.

03

Citations + NAP consistency

Name / Address / Phone scrubbed across the directories that matter. Inconsistent citations are quietly killing your rankings.

04

Review acquisition + response

System for asking the right customers at the right moment. Response templates that show Google your business is alive.

05

Service-area pages built right

Real, useful, location-specific pages — not auto-spun keyword soup. Schema markup, internal linking, conversion-focused content.

03The Process

From buried to top of the map.

I.

Audit

GBP, citations, reviews, on-page local SEO, competitor positioning. We baseline what's actually happening.

  • GBP completeness audit
  • Citation cleanup list
  • Review velocity baseline
  • Competitor 3-Pack analysis
II.

Foundation

Fix the basics first. NAP everywhere, GBP fully filled, schema deployed, internal links wired.

  • NAP cleanup across web
  • GBP rebuild
  • LocalBusiness schema
  • Service-area page architecture
III.

Authority

Build the local prominence signals. Quality citations, local backlinks, review velocity, GBP posts.

  • Top-tier citation building
  • Local press + partnerships
  • Review acquisition system
  • GBP posting cadence
IV.

Monitor

Track 3-Pack rankings by location, calls/directions from GBP, and real revenue impact monthly.

  • Rank tracking by city
  • GBP insights review
  • Call + form attribution
  • Quarterly local strategy
ColophonStart here.

Own your
local pack.

Book a call — I'll audit your Google Business Profile and 3-Pack rankings live and show you the gaps.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.