Service · Vol. 09
Marc Friedman
Est. 2018

Service · Generative Engine Optimization

Generative EngineOptimization.

Show up inside AI-generated answers across LLMs and answer engines. The new SEO playbook for an AI-first search era — written for ChatGPT, Gemini, Claude, and Perplexity, not just Google.

Taking bookings — Q2 2026LLM-firstGenerative searchBrand mentionsStart a project
ChatGPTGeminiClaudePerplexityAI OverviewsLLM-firstBrand-as-Entity
ChatGPTGeminiClaudePerplexityAI OverviewsLLM-firstBrand-as-Entity
01Who it's for

If your brand isn't in the answer.

Generative engines synthesise answers from the whole web. Whether your brand makes it into the synthesis is now a strategy, not luck.

AI Overviews quote our competitors but never us.

We're the original source — random aggregators get the credit.

Half my traffic is gone because Google answers the query directly.

I don't even know what GEO is, let alone how to do it.

02What you get

An engine that picks you.

01

Brand-as-entity strategy

LLMs reference brands they understand as distinct entities. We build the digital footprint — Wikipedia presence, structured data, consistent positioning — that makes you legible to AI.

02

Generative-friendly content

Long-form content with clear definitions, original data, and quotable lines. The format LLMs are statistically more likely to lift verbatim.

03

Authoritative source-building

Get cited by the sites LLMs cite. Strategic placements, original research, and digital PR that builds upstream authority.

04

Ongoing monitoring

Track your brand mentions across generative engines monthly. See exactly when, where, and how AI quotes you.

03The Process

From source to citation.

I.

Audit

What do generative engines currently say about you, your category, and your competitors? Baseline first, strategy second.

  • Cross-engine query testing
  • Brand mention baseline
  • Competitor citation map
  • Topical positioning gaps
II.

Strategy

Pick the queries you should own. Plan the content + entity + authority moves that will get you cited.

  • Target query selection
  • Entity disambiguation plan
  • Content priorities
  • Source-building plan
III.

Build

Original content + entity infrastructure + authority placements. Long-form that LLMs can quote, with provenance they can verify.

  • Long-form authoritative content
  • Schema + entity markup
  • Wikipedia + Wikidata
  • Strategic backlinks
IV.

Iterate

GEO is new. We measure, learn, and rebuild monthly. What gets cited? What doesn't? Why?

  • Monthly citation report
  • Engine-by-engine breakdown
  • Iteration backlog
  • Quarterly strategy review
04Proof

The next search.

5+
Engines Tracked
Live
Mentions
New
Discipline
01
Specialist
ColophonStart here.

Be the answer
not just a result.

Book a call — I'll run live tests against your brand in ChatGPT, Gemini, and Perplexity and show you where you stand.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.