
Enterprise SaaS
AutoMarginX.
Real-time dealer analytics platform. Fragmented market data → unified live dashboards. Dealerships saw 35% faster decisions and higher margins.
What they came with.
Dealerships were making million-dollar decisions on data that was already stale by the time it hit their inbox. Four reporting tools, three spreadsheets, zero single source of truth.
They needed a dashboard that surfaced the right data in real time — and didn't require a BI analyst to read.
- —Fragmented market data across 4+ tools
- —Reports stale before decisions could be made
- —No role-based access for team hierarchies
- —Dashboards demanded technical literacy to parse
What I shipped.
I built a real-time data platform with intuitive visualisations and AI-powered pricing recommendations. One screen, one number, one clear next action — for every role in the dealership.
Real-time dashboard
Live telemetry feeds into a React dashboard that updates without refresh. Built for glanceability, not data hoarding.
Role-based views
Sales, ops, finance, and leadership each see the slice of the data relevant to them — with proper RBAC enforced at the API.
AI-powered recommendations
Dynamic pricing suggestions based on market comparables, inventory aging, and demand curves. Confidence scored.
Built-in auditability
Every pricing decision and data change logged. When auditors ask, the trail is there without scrambling.
The work.

Dealer dashboard
What shipped.
“The design system Marc created transformed our development process and ensured consistency across all our products.”
