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Vision to MVP
Case File
iLightCare.
Human + AI-powered mental health and resilience. I took a founder's vision and built the entire digital ecosystem — brand, website, MVP platform, and pitch deck — in under 6 weeks.
What they came with.
A founder with a clear vision for AI-assisted mental health but nothing visible — no brand, no site, no product, no pitch. The window to raise was closing and every week without an MVP was a week without signal.
- —No brand identity or visual system
- —No marketing site to direct investors to
- —MVP concept existed only in docs
- —Pitch materials inconsistent across decks
What I shipped.
I acted as the interim CTO and product team. I took the project from messy notes to a fully clickable product and investor-ready presentation in under six weeks — brand, marketing site, SaaS MVP, and deck all shipped together.
Brand system
Logo, typography, colour system, and voice — designed around trust, calm, and clinical credibility. Applied everywhere from pitch deck to product UI.
Marketing website
The public-facing site that tells the story, captures leads, and gives investors something tangible to click through before the first call.
SaaS MVP platform
React dashboard with secure auth, core AI flows, and clinician safety checks. Built to actually be used — not just demoed.
Pitch deck
Investor-ready presentation that mirrors the brand and tells the product story with real screenshots, not placeholders.
The work.
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Marketing site
Product surface
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Dark theme
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SaaS dashboard
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Analytics view
What shipped.
— Up next