Flagship · 18-mo retainer
Binns MediaGroup.
From “production house” to streaming-grade media ecosystem for authentic voices in comedy, audio, and storytelling out of Atlanta.
What they came with.
Binns Media Group (BMG) develops culture-shaping content — podcasts, audio albums, comedy, serialised storytelling. Their old presence read like a single-production site. It couldn't contain the ecosystem they were building.
They needed a platform that handled video, audio, editorial, and subscriber experiences — and still loaded fast under heavy media.
- —Content scattered across disconnected pages
- —No scalable subscriber or audience model
- —Site performance collapsed under media weight
- —Brand read like a vendor, not a media company
What I shipped.
I re-engineered BMG's digital home as a scalable, Netflix-style streaming platform. Editorial + audio + video + subscriber flows under one system, one design language, one performance budget.
Streaming-grade catalog
Custom React + TypeScript architecture tuned for heavy media, with lazy-loaded shelves, smart prefetch, and a unified content model.
Editorial + audio + video
One CMS powering three content surfaces — articles, podcasts, and shows — without forcing them into the same template.
Subscriber system
Authentication, roles, premium content gating, all wired to a Postgres backend that can grow with the audience.
Performance as brand
Core Web Vitals in the 90s even with heavy video thumbnails. Subscribers stay because nothing stalls.
The work.
Flagship desktop
Dark theme
Editorial detail
Component system
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Mobile experience
What shipped.
“Marc was able to execute the vision perfectly. He dedicates his time to the client, ensuring the client is completely satisfied at each step of the process.”
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