Service · Vol. 07
Marc Friedman
Est. 2018

Service · SEO Content & Layout

Conversion-FirstSEO.

Pages structured for search engines AND humans. Content that ranks because it actually answers the query — layouts that convert because they don't make visitors think.

Taking bookings — Q2 2026Content + structure98 LighthouseSchema.orgStart a project
On-page SEOContent ArchitectureSchema.orgCore Web VitalsConversion-FocusedTopical Authority
On-page SEOContent ArchitectureSchema.orgCore Web VitalsConversion-FocusedTopical Authority
01Who it's for

If your traffic isn't converting.

Most pages either rank without converting or convert without ranking. Both leave money on the table.

We rank for the keywords but visitors leave without doing anything.

Our content reads great but Google won't surface it.

We have 200 blog posts and one of them gets 80% of the traffic.

I keep being told to just write more content but nothing's working.

02What you get

A page that does both jobs.

01

Search-intent content audit

Every page mapped to a real query, intent type (informational / commercial / navigational), and conversion goal. No more 'we should write about this' guesses.

02

Conversion-first layout

Page structure designed around the action you want — not the template you started with. Hero, proof, objection-handling, CTA in the right order for the intent.

03

On-page SEO done properly

Title tags, meta, headings, schema, internal linking, image alts. Boring. Critical. Done correctly the first time.

04

Performance as a ranking signal

Sub-2-second load times, perfect Core Web Vitals. Google rewards speed directly — and visitors stop bouncing.

03The Process

From keyword to conversion.

I.

Audit

Existing content + analytics + Search Console. What's ranking, what's converting, what's costing you both.

  • Search Console deep-dive
  • Page-level conversion tracking
  • Competitive SERP analysis
  • Topical gap report
II.

Architect

Map every page to one query, one intent, one goal. Design the URL structure, internal linking, and content hierarchy that supports it.

  • Page → query mapping
  • Site architecture
  • Internal linking plan
  • Schema strategy
III.

Write + Build

Content that answers the query at the depth Google rewards, in a layout that converts the visitor.

  • Long-form content
  • Conversion-focused layouts
  • Hand-coded React components
  • Inline schema markup
IV.

Measure

Monthly performance review across rankings + conversions. Iterate on the pages that move.

  • Ranking + traffic deltas
  • Conversion rate per page
  • Core Web Vitals
  • Quarterly content roadmap
ColophonStart here.

Stop writing
for nobody.

Book a call — I'll audit one of your pages live and show you what's ranking, what's converting, and what's wasting effort.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.