Service · Vol. 08
Marc Friedman
Est. 2018

Service · Answer Engine Optimization

Answer EngineOptimization.

Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Structured content AI engines can extract, attribute, and surface to real users searching for what you do.

Taking bookings — Q2 2026ChatGPT · PerplexitySchema-firstCitation trackingStart a project
ChatGPTPerplexityClaudeGoogle AISchema.orgStructured DataCitation-Ready
ChatGPTPerplexityClaudeGoogle AISchema.orgStructured DataCitation-Ready
01Who it's for

If AI engines ignore you.

Search isn't just Google anymore. ChatGPT, Perplexity, and AI Overviews are answering queries directly — and either citing you, or not.

My competitors keep getting mentioned in ChatGPT and we don't.

We rank well on Google but invisible in AI search.

Perplexity cites random forum posts instead of our docs.

Nobody on my team knows what AEO actually means.

02What you get

Content AI can quote.

01

Question-driven content audit

Find the questions your audience asks AI engines. Map each to the page that should answer it — or build the page that doesn't exist yet.

02

Answer-ready structure

Clear question → direct answer → supporting context. Pages structured the way LLMs extract information, not the way humans browse.

03

Schema + entity markup

FAQPage, HowTo, Article, Organization, Person schema applied properly. Entity disambiguation so AI knows who you are.

04

Citation tracking

Monthly report on where your brand is being mentioned across ChatGPT, Perplexity, Claude, and Google AI Overviews.

03The Process

From query to citation.

I.

Query mining

Find what your audience actually asks AI. Otterly, AlsoAsked, AnswerThePublic, and direct ChatGPT/Perplexity testing.

  • AI engine prompt testing
  • Citation gap analysis
  • Topical authority mapping
  • Competitor citation audit
II.

Restructure

Rewrite top pages with question-first formatting. Add answer summaries, FAQ blocks, and clear topical hierarchy.

  • Q&A formatting
  • TL;DR summaries
  • FAQ schema blocks
  • Internal entity linking
III.

Mark up

Schema.org markup applied at the entity, page, and snippet level. AI knows what to extract and who to credit.

  • FAQPage / HowTo schema
  • Organization + Person
  • Article + datePublished
  • AI-friendly meta
IV.

Monitor

Track citations across AI engines monthly. Iterate on what gets picked up, kill what doesn't.

  • Citation tracking
  • Brand mention monitoring
  • Iteration backlog
  • Quarterly strategy review
04Proof

The new search era.

4
Engines Covered
Live
Citation Tracking
AA
Schema Coverage
01
Specialist (me)
ColophonStart here.

Get quoted
by the machines.

Book a call — I'll show you exactly what AI engines say about your competitors and where your brand is missing.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.