Niche Closer · SEO Flagship
Case File
PavingLeads.
A high-velocity SEO engine for paving contractors. From failing Core Web Vitals to #1 on Google — organic leads doubled in the first month after launch.
What they came with.
Ezra came to me with a clear goal: “Make me a professional website and get me ranked.”
The old site loaded slowly, ranked poorly, and hid every contact form three clicks deep. Every failing Core Web Vital was a dollar of organic traffic left on the table.
- —Failing Core Web Vitals across the board
- —Weak SEO architecture — no keyword depth
- —Lead forms buried behind modal menus
- —Content didn't match search intent
What I shipped.
I deployed the Niche Closer Package. This isn't a brochure — it's a funnel. I focused purely on speed, SEO hierarchy, and aggressive call-to-actions to dominate the paving niche.
SEO-first architecture
Didn't bolt SEO on; baked it into the URL structure, page hierarchy, and content model. Every page is a landing page for a specific intent.
High-velocity lead capture
Sticky phone CTAs, inline quote forms, and a zero-friction mobile call flow that turns emergency searches into immediate calls.
Performance as a ranking signal
Next.js + edge caching + aggressive image optimization. Perfect Core Web Vitals scores — Google rewards that directly.
Local dominance
Schema markup, Google Business integration, and location-specific pages that push the site into local pack rankings.
The work.
Homepage
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Service detail
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Mobile lead flow
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Service pages
What shipped.
“Fantastic work Marc — thank you for building my dream website!!”
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— Up next