Flagship + Booking
Chad Le ClosSwimming.
Olympic champion's swimming clinics platform, with booking, athlete management, and clinic scheduling designed for real parents under real time pressure.
What they came with.
An Olympic champion running in-person swim clinics for kids. Demand was high; admin was drowning. Parents were booking by calling, then emailing, then showing up unsure of which slot they'd confirmed.
- –Bookings handled manually via call + email
- –No self-serve clinic calendar for parents
- –Brand presence inconsistent with Chad's profile
- –Athlete/coach management scattered across spreadsheets
What I shipped.
I built a flagship brand site with an integrated booking system that lets parents self-serve clinic slots in under 60 seconds. The visual treatment honours Chad's Olympic stature while staying functional for non-athletic audiences.
Self-serve booking
Parents pick a clinic, a slot, and confirm in under a minute. Automatic email confirmation with calendar attachment.
Clinic management
Back-end interface for the team to manage clinic dates, capacity, pricing, and athlete info without touching a spreadsheet.
Editorial athlete profile
Long-form editorial layout that does justice to the athletic career, cinematic imagery, event history, career stats.
Mobile-first
Most parents book on mobile while kids are in the car. Thumb-friendly CTAs, fast load times, zero modal hell.
The work.
Homepage
What shipped.
