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Enterprise Flagship
AskAfrica.
A commanding digital presence for one of Africa's leading research and consultancy firms. Built to reflect decades of expertise and continental reach , without sacrificing accessibility.
What they came with.
Ask Africa is a premier research and consultancy firm operating across the continent. With decades of expertise in market research, brand tracking, and strategic consulting, they needed a site that reflected the weight of that track record.
The old site didn't convey authority and was impossible to navigate for enterprise partners looking for specific research verticals.
- –Brand read like a regional vendor, not a continental leader
- –Research verticals buried under generic navigation
- –No clear path for enterprise partners to engage
- –Mobile experience incomplete
What I shipped.
I built a commanding, authority-driven platform that positions Ask Africa as the go-to research partner for the continent. Content architecture tuned for enterprise decision-makers. Design language that says “decades of experience” without shouting it.
Content architecture
Structured information hierarchy that makes decades of research expertise easy to explore, by industry, by country, by methodology.
Continental focus
Design elements and content strategy that reflect Ask Africa's pan-African reach without relying on cliché.
Trust building
Visual design and content flow that establishes immediate credibility with enterprise clients looking for rigour.
Performance-first
Optimised for all devices and connection speeds, especially important for the markets Ask Africa actually serves.
The work.
Homepage flagship
What shipped.
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