The B2B Website Checklist

The 2026 edition: 47 checks for a B2B site that answers buyers' questions before the first call and turns the right visitors into qualified pipeline. It's the list I use on every B2B build. Fill in the form and the PDF is yours.

• Positioning: say what you do and who it is for in one read
• Structure and proof: answer the whole buying committee, with evidence
• Conversion: make the next step obvious and low-risk
• Content, performance and findability: be fast, clear and easy to find

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