Flagship + Booking
Chad Le ClosSwimming.
Olympic champion's swimming clinics platform — with booking, athlete management, and clinic scheduling designed for real parents under real time pressure.
What they came with.
An Olympic champion running in-person swim clinics for kids. Demand was high; admin was drowning. Parents were booking by calling, then emailing, then showing up unsure of which slot they'd confirmed.
- —Bookings handled manually via call + email
- —No self-serve clinic calendar for parents
- —Brand presence inconsistent with Chad's profile
- —Athlete/coach management scattered across spreadsheets
What I shipped.
I built a flagship brand site with an integrated booking system that lets parents self-serve clinic slots in under 60 seconds. The visual treatment honours Chad's Olympic stature while staying functional for non-athletic audiences.
Self-serve booking
Parents pick a clinic, a slot, and confirm in under a minute. Automatic email confirmation with calendar attachment.
Clinic management
Back-end interface for the team to manage clinic dates, capacity, pricing, and athlete info without touching a spreadsheet.
Editorial athlete profile
Long-form editorial layout that does justice to the athletic career — cinematic imagery, event history, career stats.
Mobile-first
Most parents book on mobile while kids are in the car. Thumb-friendly CTAs, fast load times, zero modal hell.
The work.
Homepage
What shipped.
