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Enterprise Flagship
AskAfrica.
A commanding digital presence for one of Africa's leading research and consultancy firms. Built to reflect decades of expertise and continental reach — without sacrificing accessibility.
What they came with.
Ask Africa is a premier research and consultancy firm operating across the continent. With decades of expertise in market research, brand tracking, and strategic consulting, they needed a site that reflected the weight of that track record.
The old site didn't convey authority and was impossible to navigate for enterprise partners looking for specific research verticals.
- —Brand read like a regional vendor, not a continental leader
- —Research verticals buried under generic navigation
- —No clear path for enterprise partners to engage
- —Mobile experience incomplete
What I shipped.
I built a commanding, authority-driven platform that positions Ask Africa as the go-to research partner for the continent. Content architecture tuned for enterprise decision-makers. Design language that says “decades of experience” without shouting it.
Content architecture
Structured information hierarchy that makes decades of research expertise easy to explore — by industry, by country, by methodology.
Continental focus
Design elements and content strategy that reflect Ask Africa's pan-African reach without relying on cliché.
Trust building
Visual design and content flow that establishes immediate credibility with enterprise clients looking for rigour.
Performance-first
Optimised for all devices and connection speeds — especially important for the markets Ask Africa actually serves.
The work.
Homepage flagship
What shipped.
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